19 Oct 2016 12:05 by Katerina Nikolova, Copywriter at StoreGecko
It’s the month of a Halloween craze and with each year passing the excitement before this holiday is growing bigger and bigger. People of all ages find themselves in search of the perfect costume, the perfect home decoration and the perfect ways, events even, to spend the spookiest night of the whole year.
And here comes the moment where you as a web store owner take advantage of this. Whatever E-commerce store you’re running - whether it’s a dress shop, accessories shop, outdoor decoration shop or a kitchen supply shop, we’ve got some good content marketing ideas for you this Halloween, which have proved to work before.
Now is the time to send out all the awesome deals you’re offering for the holiday and even if you aren’t offering any costumes, you can spookify this month’s special edition of your newsletter with some ideas we’ll provide.
For a good content of your newsletter, especially if you’re trying to reach to a crowd of Halloween lovers, you can definitely include ghost stories, which will poke your customers’ interest. You may include haunted history facts but beware that you have to specially select the recipients, because a location-focused history fact will work better. For example, if you’re sending out to Denmark, the reader will be happier to read more of Denmark’s haunted history facts. This way you’ll give them an idea for a prank or better yet - a costume related to their own country’s history.
At the end of your newsletter, you can always point out a few Halloween decoration, food or party ideas. Relate them to the deals you’re offering in your E-commerce store and don’t forget to place a link to your products.
If in addition to an online retail store, you also own a brick-and-mortar shop, this is the perfect opportunity for you to organize a community Halloween contest.
One way to do this is to organize a costume contest. It’s the typical game during this time of the year but it always works. Claim a prize for the one who dressed best at your shop and engage social media in this as well - with prize teasers at first then after the contest is over entertain your followers with pictures from the contest.
Scavenger hunts are also great for engaging people on social media. What you can do is hide a gift card somewhere around the city near a public historical or notable sight, take a photo of it and post it on social media and let the hunt for the prize begin. You’ll engage your followers in a game, which we all love.
And of course, if you want to be even crazier you can always organize a pumpkin throwing contest and post the most absurd pictures online. Craziness brings traction almost in all cases.
During seasonal campaigns it is incredibly important to be wise about the product information management system you use. Be sure it’s a platform that’s convenient for you to manage your products because exactly during these times it’s important to be smart about them.
You’ll need to think about linking your products correctly (I’m talking about cross-sell, up-sell and related products) and you’ll need to put them in the right category for the season (like now - Halloween). For example, if you offer a black dress, be sure to assign it with a matching Halloween necklace or if you offer a Wonder Woman costume, you’ll have to assign a cross-sell product which might be a Wonder Woman special make-up.
So, it’s important to use a proper product information management system for your E-commerce store in order to ease your work during seasonal campaigns.
If this holiday is all about dressing up, you’ve got to consider the same for your web store. Add something spooky to your logo on your website and even consider adding this spooky detail to your social media profiles and perhaps the special edition of your newsletter.
Also, an idea for fixing up your web store is adding a pointer to all the deals you offer. Our suggestion is little monster feet who lead to all the spooky sales and your new and exclusive Halloween treats. And if you are using Magento, there are a lot of extensions in Magento Connect to help you with this.
Now, if you’re a kitchen-supply E-commerce store or cooking-related, we propose you add Halloween recipes to your web store. It’s a guarantee that your customers will appreciate this initiative from your side.
Overall, be an entertainer. This holiday is all about the fun that people love having. Post related articles, link your products inside, provide your customers with special deals and be sure to communicate this with them. Be initiative and they will respond back with interest and the end goal - a purchase.
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