We know the market, and as product experts, we know the challenges each web store owner faces when it comes to product information management. If you find yourself in a similar situation to the ones below, you’re going to love our solution.
Let’s face it: creating products is a real pain. Not to mention how time consuming it can be. Most e-commerce systems are confusing or they throw lots of obstacles in the way. It takes nerves to overcome, especially when there are few alternatives.
We’ve looked into the problem and knowing what web store owners struggle with, we developed the most simple product creation tool possible - all you need to do is add a new row to your spreadsheet, type in your data and there you have it, a new product you can start working with.learn morearrow_forward
One of the other obstacles we know you encounter is bad data. Product information can be chaotic and data can easily be misplaced. And what’s the difference between “quantity” and “stock availability” anyway? It’s easy to mix them up in your endless product sheets, and nearly impossible to track.
We know that the quality of your data is incredibly hard to maintain in these situations. This is why our spreadsheet validates everything you enter in real time and if it finds something misplaced, it notifies you immediately.
Another thing you need to overcome is all the different formats that your data can be in. Are CSV and XLS / XLSX, your friends? If not, StoreGecko has a way to help you. We’ll be friends with Zapier, JSON, XML and REST soon, too. Our developers created a smart import that works with the formats mentioned above. With us, you can even go old-school and just copy and paste the data directly from the spreadsheets you get from your suppliers.learn morearrow_forward
If you’re selling internationally, consider all the languages to which you’ll have to translate your product data. And distributing your data to other markets may require it to be in a whole different style - different language, different phrases and keywords, even different products for different countries.
Realizing all these troubles, we made it possible for StoreGecko to ease that pain with its ability to switch store views with one click. We call it multi-store product management.
As a web store owner you probably spend valuable time on creating and importing products - wasted time, if the system doesn’t let you do it quickly. It’s even worse if you’re importing a spreadsheet into a complex E-commerce platform like Magento.
One piece of wrong data can take hours to find and fix, and it doesn’t tell you where the import went wrong in the first place. It takes nerves of steel. With StoreGecko, you get real-time validation on your data, so you know exactly what needs fixing, so you can be confident that what you’re publishing will work.
Another time-consuming task is creating configurable products. It’s annoying going through all these clicks and pages and creating each simple product that goes with one configurable product.
We decided to end this meaningless struggle. With StoreGecko, adding a configurable is literally done with adding just another row to your spreadsheet. Of course, there is the option to make a configurable out of any simple product you already have in your spreadsheet, which is again made possible with a few clicks.
If you have your creation process figured out, you might be struggling to organize your data to prepare it for publishing. This is the step that comes right after creating products. Without the right tools, organizing can also cause annoyance and a lot of time taken away.
We’ve tried to look into all possible troubles our customers can encounter and we believe that our set of features that help you organize your data are, above all, time-saving.
Assigning cross-sell, up-sell and related products to your data is huge part of the organization task. These relationships generate sales, so you can’t afford to have a product without them. With the wrong tool, it’s often a tedious process that takes too many clicks and too much time. StoreGecko makes it faster and easier with our Relationship Manager tool.
Assign relationships to your products just by browsing through the Relationship Manager and clicking on the products you choose. Also, your linked products are saved automatically which gets you rid of the need to click on unnecessary buttons and have yourself transferred to meaningless pages.
Another part of organizing your data is finding and fixing errors. For example, if you’ve missed a product number, whatever E-commerce platform you’re using, it won’t accept the product to be published. Or if some of your products don’t have images, they probably won’t sell very well. You need something to show you exactly where these mistakes are in order to fix and prepare them for publishing.
Not only does StoreGecko make it easy to pinpoint errors, it also makes it easy to filter to show only the products that are “not published” yet. This saves you time from hunting through your data trying to find them.Learn more
Another time-saving feature is being able to organize and update your products in bulk. With most product editors, you can only edit products one at a time. With StoreGecko, you get full access to spreadsheet features like dragging, copying and pasting data down multiple rows of products.
These are just some of the challenges you might be facing while organizing your data to prepare them for publishing. And as a fact we can say that organizing your product data is easier with StoreGecko.
If you have figured out a way to overcome the create and organize challenges, the next step in the process is validating your data. This is one of the most important steps. You’ve already built the foundation by creating and organizing the products, now you just need the “glue” of validation to keep it together.
Our customers have shared that a common problem for web store owners is when their e-commerce system rejects an import of their products, without explanations. For example, many E-commerce platforms won’t let you import a product that’s missing its required data and they usually don’t tell you which product was at fault, or which data was missing. This is why we’ve come up with a solution.
StoreGecko validates your data StoreGecko validates your data as you enter it and it always gives you feedback. It will even color-code the fields to let you know the severity of the problems, either red (“critical”), or yellow (“warning”). Yellow means that the E-commerce platform you’re using will accept your information, but you probably want to consider fixing anyway -- like publishing a product with no images, or leaving the meta keywords field empty. Red means that your E-commerce platform will not accept the information you entered, so it’s a must-fix. It's that simple.
Not only will the errors be color-coded, StoreGecko will actually tell you what’s wrong with them. Just hover the mouse over the product’s number, and you’ll see all the validation errors that StoreGecko caught. We even placed a “Fix” button for you, which will automatically open an editor, where you can fix all critical errors.
We call “lonely” products the ones without any cross-sell, up-sell, or related products and they can cost you a lot in missed sales. We understood from our customers that this is another thing that most systems don’t warn you about. And it’s a fact that if you have a product which was accidentally left with no assigned cross-sell, up-sell or related products, its sales may silently slow down without any warning.
This is where toreGecko’s solution comes in handy to spot this silent sales-killers.
Getting to know your product data with this depth of validation may become your new favorite thing. We made it possible for StoreGecko to highlight things other tools probably missed, things you may not have even considered a problem before. With StoreGecko we take care of your data and help you make it perfect. This is how we overcome the validate challenge with you.
Overcoming the challenge of enriching your products is the icing on the cake. This is where you can optimize your product data to work harder, attracting more viewers and selling more.
If you’ve already overcome the challenges of creating, organizing, and validating your products, then you’re on the path of greatness with enrichment. But enrichment comes with its own challenges, and is not the easiest step of the way.
Having Google on their side is important for every web merchant. And Google is not the еasiest ally to acquire. It thinks in its own way, with its own methods and algorithms. It doesn’t always acknowledge your web store and products, even though you think you’ve done everything by the book.
StoreGecko provides you with the right tools to pay more attention to meta data. As product experts, we’ve made sure that you make Google your best friend with the help of our product.
We have covered just a few of the challenges you might face as a web store owner and the ones you’ve told us you face everyday. Our advice is to start thinking about how to manage your product data better.
We’re sure that StoreGecko’s features will help you overcome all of these challenges because we’ve built a system that matches your way of work - a spreadsheet that allows you to do all this and more